Moto
Drift
Website
A complete website redesign to modernize Motodrift’s online presence and improve how riders discover products. The new experience focuses on clarity, performance, and showcasing premium moto accessories with confidence.
Discovery & Strategy
The discovery phase highlighted that Motodrift’s existing website felt outdated and cluttered, making it difficult for riders to explore products and understand the brand’s value. Navigation was inconsistent, product information lacked hierarchy, and the overall experience did not reflect Motodrift’s position as a leading moto accessory dealer and retailer. This resulted in friction during browsing and reduced confidence for first-time visitors.
The strategy focused on redesigning the website with a modern, product-first approach that prioritised clarity, usability, and brand credibility. Key goals included simplifying navigation, improving product discovery, creating a clean visual language, and ensuring the experience resonated with both casual riders and serious enthusiasts. This approach set the foundation for a fast, intuitive, and visually confident platform aligned with Motodrift’s growing presence in the motorcycle community.
Website
2025
Creation, Deliverables & Impact
The redesign was approached with a mobile-first mindset, ensuring riders could easily browse and explore products on the devices they use most. We restructured navigation, optimized product listings, and designed touch-friendly interactions that make filtering, comparing, and viewing accessories effortless. The visual system was modernized to be bold yet minimal, helping products stand out while maintaining speed and clarity across screen sizes.
As a result, the new website delivers a smoother experience on mobile without compromising desktop usability. Product discovery became faster, navigation more intuitive, and the overall journey more engaging strengthening Motodrift’s brand credibility and supporting better user engagement across both mobile and desktop platforms.
