Priority
Roofing
Website
We rebuilt the website to deliver a more intuitive journey, helping homeowners understand services quickly and take action confidently. The new interface features clearer content organization, improved service discovery, and a design style that reflects professionalism and reliability.
Discovery & Strategy
The discovery process revealed that the previous website was overloaded with information and presented in an outdated visual style, making it difficult for visitors to understand services quickly. Content was repeated across multiple sections, navigation felt confusing, and the overall experience lacked structure and clarity.
Our strategy focused on simplifying the site, organizing content into a clear hierarchy, and modernizing the design to improve readability and confidence. We defined key user paths, prioritized essential content, and planned a cleaner layout that communicated value quickly while supporting conversion-driven actions like quote requests and service inquiries.
Website
2024
Creation, Deliverables & Impact
The redesign focused on transforming the old layout into a modern, clean, and purpose-driven website that clearly communicates services and simplifies navigation. We restructured the content, reduced unnecessary repetition, created a visual system that feels professional and trustworthy, and designed clearer call-to-action flows to support lead generation. High-fidelity mockups and component guidelines were delivered to ensure smooth development and visual consistency across pages.
The new website improved readability, reduced confusion, and helped visitors find what they need faster with a more confident and conversion-focused flow for requesting quotes and learning about services. The updated design strengthened credibility, improved user engagement, and positioned Priority Roofing with a digital presence aligned to the quality of their work and growing business needs.
