World
of Toji
Website
A mobile-first website redesign crafted to elevate World of Toji’s fashion identity and create a seamless, modern shopping experience across devices.
Discovery & Strategy
The existing website did not fully reflect the brand’s visual identity or product quality, and the browsing experience felt dated especially on mobile. Product discovery was inconsistent, layouts lacked hierarchy, and the overall experience made it difficult for users to explore collections confidently or move smoothly toward purchase.
The strategy focused on rebuilding the experience with a mobile-first mindset, prioritizing clarity, visual storytelling, and effortless navigation. We simplified content structure, defined clear product journeys, and planned a modern design language that aligns with the brand’s fashion-forward personality while supporting fast browsing and conversion-driven actions.
Web App
2025
Creation, Deliverables & Impact
The redesign introduced a mobile-optimized layout with touch-friendly interactions, clean navigation, and visually rich product presentation. We designed streamlined product pages, clearer collection views, and a consistent visual system that works seamlessly across mobile and desktop. High-fidelity screens and responsive design guidelines were delivered to ensure smooth development and scalability.
The new experience made exploring collections easier and more engaging, especially on mobile devices. Improved clarity, faster browsing, and a refined visual presence helped strengthen brand perception, boost user confidence, and create a shopping journey that feels modern, intentional, and aligned with the brand’s growth.
